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TGS

The White House

Background

In 2021 Congress passed the ACP, helping low to middle-income households afford reliable broadband, however a majority of people were not taking advantage of the subsidy.

The Problem

47 million people continue to be offline or unable to access high speed internet - preventing a range of life improving opportunities from job creation, education, healthcare, and stronger bonds with friends and family. The White House needed to create awareness for the Affordable Connectivity Program that provided internet to those who could not afford it.

The Strategy

Unlock the full power of the internet.

The Results

The Biden administration announced the Online for All campaign in June of 2023, since then over 18.5 million households are now enrolled, saving a total of over $500 million per month on their high-speed internet bills.

View Full Campaign Here: https://onlineforall.org/campaign/

Agency

Human Standard & Civic Nation

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