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TGS
Meow Mix
Background
Meow Mix was introducing its Bistro Recipes as a culinary experience for cats to enjoy at home. The brand wanted to create social awareness through an engaging campaign that was driven by cat lovers.
The Problem
The rise of online cat videos created a stereotype of owners as weird or crazy, causing them to feel insecure about sharing special moments with their pet.
The Strategy
Empower cat owners to unapologetically share the bond they have with their feline friends by creating an outlet that shows ‘there is no love like cat love’.
The Results
• Over 1 million impressions on social media
• 55,000 cat portraits shared
• Full Case Study Link: https://ava-grey.com/meow-mix/
Agency
FCB Chicago
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