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TGS
Logitech
Background
Logitech is an electronics brand that has innovated quality for gaming products across the globe for over 40 years. To capture audiences of all time, the brand created its Pro Line of gaming equipment , specifically designed to help gamers of all skill sets get the most out of their performance.
The Problem
Although over 150 million Americans play PC video games, 95% of them have never bought a gaming device to improve their play. Adult gamers still had the stigma of being nerdy, and buying into it meant that you simply weren’t cool.
The Strategy
Science created for everyone’s enjoyment By using the wrapper of Play, Logitech showcased how its products could help all types of gamers have more fun as a relief to the stresses of adulting.
The Results
Since its launch, Logitech has reported a 124% growth in sales of keyboard and mouse products
Agency
New Honor Society
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