With a pedigree in Journalism and Behavioral Science, I enjoy investigating the underlying truth that often goes unnoticed. Uncovering genuine insights from your audience starts by gaining a better understanding of who they are as a person rather than just a consumer. Using the “method” planning approach, I start by outlining how we can immerse ourselves in the environment and lifestyle of people who matter most across their entire journeys towards the purchase of your product or service.

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I’m addicted to understanding human desires and behavioral psychology – and that’s the reason I love research so much. It amazes me how finding the right insight can be so rewarding for brands financially and consumers emotionally. I want to help your brand become better connected with the right people, by observing what your competitors have overlooked.

Implementing my forensic style investigative research allows your brand to gain deeper insights. There is so much more to find beyond the surface of quant surveys and secondary market research through proprietary data that will help people develop a relationship with your brand. I rely on being scrappy to capture what is happening beyond just quantified research through clever qualitative methods your competitors overlook.

Following in the footsteps of great researchers Morgan Spurlock and Martin Lindstrom, I’ve gone undercover as a server at Applebee’s, a beat reporter for the LA Clippers at a fan rally, and a cat owner at a dog park to collect genuine observations that are raw and unfiltered. I’ve taken the show “Undercover Boss” and turned it into part of my methodology to better help my clients. Beyond in-the-moment observations, I enjoy playing detective during ethnographies and focus groups – digging beneath the surface to find hidden truths.